Visitor Cognition to Homestay Consume in Taoyuan

• Main Authors: Wen-Chen Yang, 楊文橙
• Other Authors: Chin-I Chiang
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/33708923412020515286

碩士 === 玄奘大學 === 企業管理學系碩士班 === 93 === Homestay develops vapidly recently in Taiwan because the high demands of accommodation during peak season or holiday. By applying quantification theory type Ⅲ and cluster analyses, we analyses the homestay consumers’ needs and degree of satisfaction. The results deride consumers into essence type, Recreation type, safe type and overall type on the demand aspect. On satisfaction aspect, customers are derided into satisfying type, economy type, trying type and recreation type. The study wants to provide useful information to the homestay holders so as to improve the quality of service and raise the rate of revisiting.