| Summary: | 碩士 === 輔仁大學 === 體育學系碩士班 === 93 === The purpose of this study is to reveal the characteristics of the demographic variables participation, the participating behavior and the consumer’s satisfaction about UMC Recreation Center in Hsinchu Science Park.
Firstly, it tries to analyze the relationship of different consumers’ demographic variables on their participating behavior, and satisfaction. Secondly, it investigates how much can consumers’ participation make influence on their satisfaction.
This study adopted convenient questionnaire to survey 407 consumers from UMC Recreation Center as the objects of this research. The data was collected for further interpretation with descriptive statistics, One-way ANOVA and Sheffe method and Square statistics of card is used for data analysis. This case study is concluded for following points:
1.Demographically, the ratio of male customers was slightly higher than female ones; the general age of them is between 30 and 34 years old; the average educational background is college degree; the major occupation is on the field of electronics; most of them are married and the majority monthly income is NT35,001-45,000.
2.Behaviorally, most of the customers get the information about Recreation Center from their relatives, friends and colleague; the main motivation for exercise is for “the health of body”, most of them go to the center at 6:01-10:00 p.m. and often on Wednesday; the average period of staying is around “1-2 hours” and twice in a week; most of them go to the center with colleague and they like “admission free” to be their favorite promotional activity.
3.The demographic variables of consumer’s sex, age, education, occupation, department of company, marriage status and monthly income make substantial difference on the customers’ participating behavior, such as the timetable, weekly frequency, the period of staying when they go to the center, and their favorite promotion activity.
4.There were significant difference between consumers’ satisfaction after go to the center and the demographic variables , such as the consumers’ age, education, occupation, marriage status and average monthly income.
5.The substantial distinction on the satisfactory recognition scale of the participation is highly depending on customer’ behavior, such as the timetable, the period of staying and the frequency in a week when they go to the center and their favorite promotion activity.
6.The consumers’ satisfaction indeed show significant affected by the participating behavior, for example, the timetable, the period of staying and the frequency in a week when they go to the center.
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