A Study of Purchase Preference in Artificial Products

• Main Authors: Shih-Yu, Yeh, 葉士玉
• Other Authors: Deng-Yuan, Hwang
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/92002833990043899770

碩士 === 輔仁大學 === 應用統計學研究所 === 93 === The study selects Textile Industry as researched objects and analyzes its customers’purchase preference in artificial products﹒The research objective is to get an insight of the consumption trend in the artificial products market through a set of market research methods﹒Satisfying to purchase preference of different customers is the main goal now﹒Only know what the clients need and must cater to the customers in order to raise the competition of the H company in the artificial products market﹒ The major objects of study are the H company’s customers that lived in Taiwan﹒We sent 80 questionnaires and recycled 42 questionnaires﹒The number of the total usable questionnaires is 35﹒Finally﹐we find out two important points﹒One is the Different size customer which care different purchase preference﹒The big companies pay attention to products with specific standards offered in normal price﹐but small ones prefer to products with common standards offered in low price﹒And the other is the professional knowledge and service which is the most satisfied item for customer and the dissatisfied the price dimension﹒ So﹐we will make concrete suggestions for the H company that can be deeper developed in Taiwan﹒