| Summary: | 碩士 === 輔仁大學 === 應用統計學研究所 === 93 === The family consumption mainly satisfies member each kind of life on the demand, therefore the different characteristics maybe have different family consumption pattern. The purpose of this study was to know the influence of family characteristics on the consumption expenditure in Hsinchu City. According to the finding, we have made suggestions for business market policy.
This research based on Hsinchu City sub-sample of “The survey of family income and expenditure in Taiwan area of Republic of China,2001&2002” conducted by Directorate-General of Budget, Accounting and Statistics Executive Yuan of R.O.C. The influence of region and family characteristics and economical head of household on family consumption have been studied.
Dalenius-Hodges stratification method, correlation analytic method, Chi-square automatic interaction(CHAID),classification and regression tree (CART),Principal Component Analysis and Cluster Analysis are employed as method of research to find out the characteristics and sort out family consumption expenditure patterns.
This research found there is a positive relationship between consumption expenditure and disposable income, and has a negative relationship between consumption expenditure and savings rate. On family consumption expenditure, the low consumption expenditure families can be classified into “Based Health Life Type” and “Housing Type”. The medium consumption expenditure families can be classified into “Safe Health Consumption Type” and “Food, Recreation and Education Type”. The high consumption expenditure families are classified into “Clothing, Recreation and Education Type” and “Health Living Type”. Also, the basic characters of the different kind families are not same.
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