| Summary: | 碩士 === 輔仁大學 === 應用美術學系碩士班 === 93 === The enterprise website establishment not only holds the outside-space for the enterprise in the network world. And it is according the enterprise image transmission、 the enterprise introduced and the product advertisement. Therefore, when we carry on the enterprise website plan, we must construct a goal which satisfied user demand, and the website is achieved the information、 image and function. Therefore, this research in views of the three domestic industries of top 75 enterprises in Taiwan. Analyze the construction essential factor by the content analysis. Then discovery the language option, the domestic enterprise is two big central languages lies between the surface by the traditional Chinese and English. Although is inferior to the overseas enterprise to reach the above of five countries language choices, it gradually expands from the domestic market to the foreign market tendency already obviously. About the project of the enterprise explanations, the most important is the company present situation, the news issue and the product introduction. The home-page has simultaneously utilized the massive dynamic advertisements or the dynamic enterprise spirit vivid pictures. To avoid the overall picture too monotonous. And the anticipation may enhances the user to watch the homepage for a period of time. The domestic enterprise website at present had the certain style, although the design form limits in the technology receives. But we still can have the future general development space round the corner the matter.
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