The View of Consumption Experience Probe into the Factor which Influences the Loyal Intention of the Place Brand– Taking the Yingge Ceramics Old Street as an Example
碩士 === 輔仁大學 === 管理學研究所 === 93 === Under the trend of globalization, the competition stage has been already from expanded to the whole world at home. However, the keen competition of the global area makes local development paid attention to. On the other hand, in an era of this height consumption, hu...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/41162092442737651867 |