The Standardization of Cross- National Marketing Activities–Institutional Theory
碩士 === 輔仁大學 === 管理學研究所 === 93 === The main topic of this research is the institutional duality of institutional theory. Based on several past relevant researches, this study discusses the factors that influence marketing strategies selection of subsidiaries of the multinational corporations when fac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57619235428492800421 |