On intrabrand and interbrand competition: The strategic role of product differentiation

On intrabrand and interbrand competition: The strategic role of product differentiation

碩士 === 佛光人文社會學院 === 經濟學研究所 === 93 ===

Bibliographic Details
Main Authors:	HSIEH LI-CHING, 謝立清
Other Authors:	林啟智
Format:	Others
Language:	zh-TW
Published:	2005
Online Access:	http://ndltd.ncl.edu.tw/handle/90666590279626685123

Similar Items

The Influence of Intrabrand Competition and Distributors’ Power On the Trade Marketing Strategy of Shampoo Suppliers
by: Mei-Yu Wu, et al.
Published: (2006)

['ANALYSIS OF THE BRAND VALUATION BASED ON THE ASSESSMENT BY INTERBRAND, BRAND FINANCE AND MILWARD BROWN OPTIMOR', '??????? ?????????? ?????? ?? ???? ???????? ???????? INTERBRAND, BRAND FINANCE ? MILWARD BROWN OPTIMOR']
by: Svetlana Terzić, et al.
Published: (2019-06-01)

The implementation and analysis of the models of Interbrand, HIROSE and BBDO and Taiwanese Brand Equity modeling－A case of Taiwanese computer
by: Tien-Sheng Hsieh, et al.
Published: (2009)

Analysis of Interbrand, BrandZ and BAV brand valuation methodologies
by: Krstić Bojan, et al.
Published: (2011-01-01)

Automobile Industry's Firm-Specific Case Study:The Attempt to Survive in The Midst of Extreme Intrabrand Price Competition by Authorised Mercedes-Benz Dealers in Thailand
by: Paravee, Asava-Anan
Published: (2018)

A Study of HTC’s Branding Strategies and Simulation with Interbrand’s Brand Valuation Model
by: Li, Chiu-Ju, et al.
Published: (2011)

Using Interbrand and Hirose model to assess the Brand Value: Formosa Petrochemical Corporation
by: Chi-Chung Wu, et al.
Published: (2009)

ANALYSIS OF THE BRAND VALUATION BASED ON THE ASSESSMENT BY INTERBRAND, BRAND FINANCE AND MILWARD BROWN OPTIMOR
by: Svetlana Terzić, et al.
Published: (2019-06-01)

Using Interbrand and Hirose model to assess the Brand change of state-run corporations: CPC corporation
by: Chi-Hung Cheng, et al.
Published: (2007)

Firma Değeri Yaratımında Marka Gücünün Etkisi: Interbrand İndirgenmiş Nakit Akışı Yöntemiyle Türk Markalarının Analizi
by: Adnan KARA
Published: (2019-07-01)

A Strategic Differentiator in Global Competition: Talent Management
by: Mehmet Saim Aşçı
Published: (2017-05-01)

A Competitive Strategic Analysis of the Pharmaceutical Preparation Industry in Taiwan
by: Li-sheng Yuan, et al.
Published: (2007)

Differentiation of Russian Regions in Terms of Strategic Competitive Advantages: Methodological Approaches and Strategic Analysis
by: A. Z. Midov
Published: (2018-09-01)

THE STRATEGIC LINKAGES: COMPETITIVENESS, PRODUCT,PROCESS AND AUTOMATION
by: HUANG, YING-HO, et al.
Published: (1994)

Programación neurolingüística como estrategia de marketing internacional en las marcas líderes del índice internacional interbrand 2014 – Laura Giraldo – Paula Lora – Oscar Mahecha – Paula Ruiz
by: Laura Giraldo Lemus, et al.
Published: (2015-07-01)

The Competitive Strategic Analysis of Mobile Communication Product and Service
by: Ting-Wei Hsu, et al.
Published: (2006)

STRATEGIC POSITIONING OF BUILDING PRODUCTS IN A COMPETITIVE MARKET
by: T. Y. Levitsky, et al.
Published: (2016-07-01)

The role of strategic leadership in facilitating sustainable competitive advantage
by: Maree, Suzaan
Published: (2012)

Competitive and collaborative supply chains: the strategic role of product innovation, secondary markets and channel structure
by: Bhaskaran Nair, Sreekumar Radhadevi
Published: (2008)

A Study of the Role of Services in Singapore’s Competitiveness
by: Hai-Ching Weng, et al.
Published: (2008)

SONIX:THE COMPETITIVE ADVANTAGES OF NEW PRODUCTS CREATED BY STRATEGIC POSITIONING
by: Chien-Hung Lin, et al.
Published: (2011)

Innovation and strategic competitiveness
by: Jović Mile B.
Published: (2003-01-01)

Strategic priorities in the industrial poultry products competitiveness management system
by: Panov Aleksey, et al.
Published: (2019-01-01)

Impact of Strategic Cooperation under Competition on Green Product Manufacturing
by: Izabela Nielsen, et al.
Published: (2020-12-01)

The role and importance of strategic budgeting for competitiveness of the agribusiness supply chain
by: Savić Bojan, et al.
Published: (2016-01-01)

Strategic interaction under endogenous product differentiation
by: Lambertini, Luca
Published: (1995)

Competitive Buffet Pricing with Product Differentiation
by: Keng-Hui Lin, et al.
Published: (2004)

Finding the Most Competitive Products Economically
by: Meng-ChenHsieh, et al.
Published: (2015)

Product Differentiation Costs and Global Competition
by: Maria Emilia Garbelli
Published: (2005-01-01)

The New Product Announcement Effect in Biotechnology Industry under Strategic Competition
by: Yi-Ming Yen, et al.
Published: (2009)

Competition Law on Strategic Alliances
by: Chang Hsiang-Hsin, et al.
Published: (2000)

When does strategic group membership impact firm performance? : the role of multimarket competition and strategic networks
by: Guedri, Zied
Published: (2003)

Competitive advantagethrough strategic sourcing
by: Lindén, Malin, et al.
Published: (2012)

Competitiveness through strategic orientation
by: Diego Monferrer, et al.
Published: (2012-12-01)

Electoral Competition with Strategic Disclosure
by: Jacopo Bizzotto, et al.
Published: (2019-07-01)

Strategic competition in the banking industry /
by: Ayogu, Melvin D.
Published: (1989)

Strategic competition in the banking industry
by: Ayogu, Melvin Damian
Published: (1989)

Intra-Platform Competition: The Role of Strategic and Operational Evolution in App Success

Price rigidity, market competition, and product differentiation
by: Shailender Singh, et al.
Published: (2019-01-01)

Vertical product differentiation and competition in the supermarket industry
by: Ellickson, Paul
Published: (2008)