Research on the Impact of Relationship Marketing on Business Performance: An Empirical Research of Fastener Industry in Taiwan
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 93 === Along with the economic development of Taiwan, the ‘kingdom of fasteners’ has been acclaimed due to the industry’s export volume remaining the world’s number one for many years. In recent years, the conception of relationship marketing has been gradually accepte...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31470138588761029585 |