| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 93 === The Taiwan bicycle industry is doing farm work for a long time and under the innovation, has established the excellent in quality image in the international market, Also becomes one of the global most important bicycle and zero module supply centers. In recent years in the overseas industry intense competition, and under the cost rise factor, caused outside the industry to move. Environmental protection consciousness gains ground, new product development also relates transport business the increase and decrease. The penetration research is GIANT and MERIDA two main industry internationalization strategies, attempts to induce infers the common strategy logical or direction. Its result may provide the domestic bicycle industry, will do for the future internationalization layout reference; On the other hand, gives other similar advantage base characteristic industries, the achievement carries on the internationalization strategy the reference. This research generally divides into five to face, theory of the discussion internationalization strategy correlation, respectively is: Internationalization definition and theory, Motive of the enterprise internationalization, the international market enters the pattern, Strategy of the enterprise internationalization, internationalization resources layout and coordination control. And according to the literature theory and the bicycle industry special characteristic, infers the research overhead construction. Industrial analysis with document description, then presents the enterprise internationalization motion the goal, the strategy, the environment and the resources layout. Finally, a document and the literature mutually will verify deduces propositions and conclusions.
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