A Survey of Inhabitants´ Participating Motivations and Perceived Benefits of Haka cultural Festival in Meinung Area

• Main Authors: Li E Ling, 李宜霖
• Other Authors: 黃世明
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/11283498021014224930

碩士 === 大葉大學 === 休閒事業管理學系碩士在職專班 === 93 === The culture festival celebration activity has developed into important tour development projects, and the run-up of the festival celebration activity,must be able to cause the participan’s participation sympathetic response , love and will of long-run participating and supporting , must meet the motive demand of the person who participates in activity , namely run benefit to the activity there must be close obverse cognitive, and understand why local inhabitant participates in the culture festival celebration activity , can help planners of the activity to meet its demand more effectively. So the purpose of this research lies in probing into the inhabitant in Meinung participating motivations and perceived benefits of special event－a case study of Meinung Haka culture Festival. This research uses questionnaire method to survey the Meinung inhabitant who participates and interview the activity sponsor or person who takes charge of Haka culture and Art festival, The total number of questionnaires distributed in 350 copies, with 327 copies recycled；among them, 300 copies are valid, the rate of valid recycled is till 86% Descriptive statistical, t-test, one-way ANOVA, and Pearson relation test were utilized for recycled data analysis. The results are summarized as follows: participating motivations: The strongest motivation was knowledge motivation. The following were in order to organize motivation, society motivation , and the weakest was pressure mitigation motivation. Perceived benefits: The strongest benefit was “raising economic benefit.” The following were in order to strengthening community development benefit, firmly establishing local culture perceived benefit and the weakest was conficting environment benefit.