Public Relations of the Private Institute/College Research

• Main Authors: Chao,Mei-Hui, 趙美惠
• Other Authors: Ko,Tsun-Jung
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/02933287078777054273

碩士 === 大葉大學 === 人力資源暨公共關係學系碩士在職專班 === 93 === Abstract A lot of junior college have been reformed to institute colleges; institute colleges to technical universities in the past few years. More and more of these schools are developing each year. The total numbers of junior college / institute colleges / technical universities have reached to 158 nationwide; most of them are institute colleges/ technical universities. The competition for the survival of each school is tremendous. The population of Taiwan is decreasing each year, and the attendance rate of the technical junior college / institute colleges / technical universities is going to reach 85% in the year of 2006. There has not been much research done about the public relationship of junior college / institute colleges / technical universities. How does the general public get fast and reliable information that would help schools reach their goal of the public relations, is something worth to think about. Besides, the development of public relations of the companies and organizations is a key issues right now, how to have the good communication with all the related business of the companies in order to establish good reputation of the company for future business purposes is becoming more and more important. The purpose of this research paper are as following: 1) To understand the goal of the public relationship about junior college / institute colleges / technical universities. 2) To understand the differences of the public relationship operations between different schools. 3) To get the correct public relationship concept and operation according to the annalists of the interviewer’s results and the existing data. 4) To offer the proper suggestion for the public relationships staffs in order to improve their performance to reach their expectations. The way of the research is mainly based on the quantities, plus the existing data, collecting and analyzing the interview’s information. The findings of this research are: 1) Most of the public relations department of the schools is to the outside especially to the media. 2) The department of public relations is an executer. Staffs have to follow the decision makers of the schools (principals). 3) The staff of the public relationship does not take the communications between the staffs and students as their job. 4) All schools which joined the interview agreed that the public relationship has become more and more important. 5) The professional trained public relationship staffs are more capable and better at doing their jobs Full time staffs are better than part time. 6) The first level of public relationship staffs can make decisions fast, and pass down quickly, but when passed around, it could take longer. 7) All of the interviewed schools have no complete design or goal for the public relations, and confusing about their policies 8) Even though we could not get the exact public relations strategies from the interviewed schools, but we are able to sort them out and get the overall picture of the school guidelines.