Research on the Effect Among Internal Marketing Practice, EQ, Service Attitude and Job Performance-Based on Military Airport Operational Control Personnel

碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 93 === This study tries to discuss the relationship among the internal marketing practice of military bases and the EQ, service attitude, and job performance of military air traffic controllers. By this study, we can find the effects to job performance of air traff...

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Main Authors: CHANG.HSIAO WU, 張孝武
Other Authors: 賴文魁
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/47205577083488636430
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spelling ndltd-TW-093DYU013210642015-10-13T11:39:45Z http://ndltd.ncl.edu.tw/handle/47205577083488636430 Research on the Effect Among Internal Marketing Practice, EQ, Service Attitude and Job Performance-Based on Military Airport Operational Control Personnel 內部行銷作為與情緒能力對服務態度與工作績效影響之研究-以軍用機場航行管制人員為例 CHANG.HSIAO WU 張孝武 碩士 大葉大學 國際企業管理學系碩士在職專班 93 This study tries to discuss the relationship among the internal marketing practice of military bases and the EQ, service attitude, and job performance of military air traffic controllers. By this study, we can find the effects to job performance of air traffic controllers by “internal marketing practice ” that treat the subordinates as “internal clients ” which designed by the leaders of military units. We can also find out the key factors that affect the job performance of air traffic controllers, help the military units to find out the main factors that cause ineffective administration, and offer possible solution to improve the situation. The conclusions of the study are: 1. The EQ of military air traffic controllers is related to the internal marketing practices of military units. 2. The service attitude of military air traffic controllers is related to the internal marketing practices of military units. 3. The service attitude of military air traffic controllers is related to their EQ. 4. The job performance of military air traffic controllers is related to their EQ. 5. The job performance of military air traffic controllers is related to their service attitude. 賴文魁 2005 學位論文 ; thesis 99 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 93 === This study tries to discuss the relationship among the internal marketing practice of military bases and the EQ, service attitude, and job performance of military air traffic controllers. By this study, we can find the effects to job performance of air traffic controllers by “internal marketing practice ” that treat the subordinates as “internal clients ” which designed by the leaders of military units. We can also find out the key factors that affect the job performance of air traffic controllers, help the military units to find out the main factors that cause ineffective administration, and offer possible solution to improve the situation. The conclusions of the study are: 1. The EQ of military air traffic controllers is related to the internal marketing practices of military units. 2. The service attitude of military air traffic controllers is related to the internal marketing practices of military units. 3. The service attitude of military air traffic controllers is related to their EQ. 4. The job performance of military air traffic controllers is related to their EQ. 5. The job performance of military air traffic controllers is related to their service attitude.
author2 賴文魁
author_facet 賴文魁
CHANG.HSIAO WU
張孝武
author CHANG.HSIAO WU
張孝武
spellingShingle CHANG.HSIAO WU
張孝武
Research on the Effect Among Internal Marketing Practice, EQ, Service Attitude and Job Performance-Based on Military Airport Operational Control Personnel
author_sort CHANG.HSIAO WU
title Research on the Effect Among Internal Marketing Practice, EQ, Service Attitude and Job Performance-Based on Military Airport Operational Control Personnel
title_short Research on the Effect Among Internal Marketing Practice, EQ, Service Attitude and Job Performance-Based on Military Airport Operational Control Personnel
title_full Research on the Effect Among Internal Marketing Practice, EQ, Service Attitude and Job Performance-Based on Military Airport Operational Control Personnel
title_fullStr Research on the Effect Among Internal Marketing Practice, EQ, Service Attitude and Job Performance-Based on Military Airport Operational Control Personnel
title_full_unstemmed Research on the Effect Among Internal Marketing Practice, EQ, Service Attitude and Job Performance-Based on Military Airport Operational Control Personnel
title_sort research on the effect among internal marketing practice, eq, service attitude and job performance-based on military airport operational control personnel
publishDate 2005
url http://ndltd.ncl.edu.tw/handle/47205577083488636430
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