Research on the Effect Among Internal Marketing Practice, EQ, Service Attitude and Job Performance-Based on Military Airport Operational Control Personnel
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 93 === This study tries to discuss the relationship among the internal marketing practice of military bases and the EQ, service attitude, and job performance of military air traffic controllers. By this study, we can find the effects to job performance of air traff...
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ndltd-TW-093DYU013210642015-10-13T11:39:45Z http://ndltd.ncl.edu.tw/handle/47205577083488636430 Research on the Effect Among Internal Marketing Practice, EQ, Service Attitude and Job Performance-Based on Military Airport Operational Control Personnel 內部行銷作為與情緒能力對服務態度與工作績效影響之研究-以軍用機場航行管制人員為例 CHANG.HSIAO WU 張孝武 碩士 大葉大學 國際企業管理學系碩士在職專班 93 This study tries to discuss the relationship among the internal marketing practice of military bases and the EQ, service attitude, and job performance of military air traffic controllers. By this study, we can find the effects to job performance of air traffic controllers by “internal marketing practice ” that treat the subordinates as “internal clients ” which designed by the leaders of military units. We can also find out the key factors that affect the job performance of air traffic controllers, help the military units to find out the main factors that cause ineffective administration, and offer possible solution to improve the situation. The conclusions of the study are: 1. The EQ of military air traffic controllers is related to the internal marketing practices of military units. 2. The service attitude of military air traffic controllers is related to the internal marketing practices of military units. 3. The service attitude of military air traffic controllers is related to their EQ. 4. The job performance of military air traffic controllers is related to their EQ. 5. The job performance of military air traffic controllers is related to their service attitude. 賴文魁 2005 學位論文 ; thesis 99 zh-TW |
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碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 93 === This study tries to discuss the relationship among the internal marketing practice of military bases and the EQ, service attitude, and job performance of military air traffic controllers. By this study, we can find the effects to job performance of air traffic controllers by “internal marketing practice ” that treat the subordinates as “internal clients ” which designed by the leaders of military units. We can also find out the key factors that affect the job performance of air traffic controllers, help the military units to find out the main factors that cause ineffective administration, and offer possible solution to improve the situation.
The conclusions of the study are:
1. The EQ of military air traffic controllers is related to the internal marketing practices of military units.
2. The service attitude of military air traffic controllers is related to the internal marketing practices of military units.
3. The service attitude of military air traffic controllers is related to their EQ.
4. The job performance of military air traffic controllers is related to their EQ.
5. The job performance of military air traffic controllers is related to their service attitude.
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author2 |
賴文魁 |
author_facet |
賴文魁 CHANG.HSIAO WU 張孝武 |
author |
CHANG.HSIAO WU 張孝武 |
spellingShingle |
CHANG.HSIAO WU 張孝武 Research on the Effect Among Internal Marketing Practice, EQ, Service Attitude and Job Performance-Based on Military Airport Operational Control Personnel |
author_sort |
CHANG.HSIAO WU |
title |
Research on the Effect Among Internal Marketing Practice, EQ, Service Attitude and Job Performance-Based on Military Airport Operational Control Personnel |
title_short |
Research on the Effect Among Internal Marketing Practice, EQ, Service Attitude and Job Performance-Based on Military Airport Operational Control Personnel |
title_full |
Research on the Effect Among Internal Marketing Practice, EQ, Service Attitude and Job Performance-Based on Military Airport Operational Control Personnel |
title_fullStr |
Research on the Effect Among Internal Marketing Practice, EQ, Service Attitude and Job Performance-Based on Military Airport Operational Control Personnel |
title_full_unstemmed |
Research on the Effect Among Internal Marketing Practice, EQ, Service Attitude and Job Performance-Based on Military Airport Operational Control Personnel |
title_sort |
research on the effect among internal marketing practice, eq, service attitude and job performance-based on military airport operational control personnel |
publishDate |
2005 |
url |
http://ndltd.ncl.edu.tw/handle/47205577083488636430 |
work_keys_str_mv |
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