A study of the Buying Willingness Impact of Product Cues for Durables
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 93 === The main purpose of this study is to use an experiment to examine the impacts of country image, product price, and brand image on consumer’ products evaluation and the buying willingness. Firstly, this study reviews the related literature to develop research...
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| Format: | Others |
| Language: | zh-TW |
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2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44715141221626451543 |