Research on psychology of The Dress and Style-Taking The Mini-skirt for Example

• Main Authors: LO MENG LUE, 羅芷婕
• Other Authors: 賴瓊琦
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/63261636191394471595

碩士 === 大葉大學 === 造形藝術學系碩士班 === 93 === ABSTRACT Since Marry Quant who first invented the mini-skirt with vivid colors and patterns in 1966, that set in motion the trend of the mini-skirt. Marry Quant created the shortest skirt in fashion history,Today, the mini-skirt is coming back to the fashion stage. Why mini-skirt is so irresistible? The main aim of this study is to find the psychology of clothes in Taiwan and take mini-skirt as example. There are four parts in this study. First, the researcher stated the purpose of this study, and then explored a brief history of costumes for human being in the Western culture and Chinese tradition. Second, an explanation of method that the researcher has taken for this study: The stimuli were three pairs of mini-skirts assorted with red, blue and black colors. Subjects for answering the questionnaires there were 195 valid answers collected mostly younger male and female population. In the third part, it contains many results of data treatment. The researcher used statistic soft SPSS 10.1 version for calculation and analysis tool and showed many charts and semantic differential profiles, Reliability and validity for each question toward different length and colors of each mini-skirts were calculated and show its satisfactory. The researcher put emphasis on diversion of grading and showed many histogram charts to observe the diversities for bi-polar adjectives. The final part, the researcher has concluded this study and made suggestion about future study about this subject, which could be cover the whole Taiwan area if there is a financial support to carry the study.