An investigation on the Click-and-Mortar Loyalty : an empirical study of e-bookstore
碩士 === 大葉大學 === 資訊管理學系碩士班 === 93 === Retailer today faces a tremendous challenges and unique opportunities on surviving in a business model that includes the internet. Not all of the customer purchase from online store but from catalog, mail-order and physical store, and different channel will leads...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40861359383526248635 |