The Effects of Manufacture Origin Country and Brand Name on Consumers’ Purchase Intention-A Case Study of International Brand Apparel
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 93 === The enterprise the specialized labor division and under the globalization influence, the product production and the marketing change, causes to hybrid product the appearance. But consumer when purchase product, can by the brand, the price, the manufacture origi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89434066965449591397 |