THE RELATIONSHIP BETWEEN BRAND STRATEGY, ENTRY MODE, KNOWLEDGE TRANSFER TYPES, AND KNOWLEDGE TRANSFER PERFORMANCE-A CASE OF TAIWANESE INDUSTRIES IN CHINA
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 93 === In the last few years, Taiwanese industries one by one what are to search another new market invest and have businesses in China. However, facing the variable, strong competitive environment of China, Taiwanese industries are responded with their changeable str...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36178490140002562779 |