| Summary: | 碩士 === 大葉大學 === 事業經營研究所 === 93 === With the improvement of the national living standard, the environment and consumption quality that people require has increased. The commercial department has the idea of “manager together” in the commercial circles in these years. The idea is to find out the solution by the way of organizing autonomy, and to combine the strength of each side so that the competitions of the software and hardware facilities can be elevated. The furnishings of space, light equipment and inner decoration also can be improved gradually, and the customers can enjoy a comfortable, happy and convenient shopping space. With the progress of science and technology, the competition in the electronic industry is fiercer and fiercer; the way one can survive in the electronic street in the commercial circles is to create its own advantage to be equal to the rival. The article probes into the quality of the post-purchase service of the digital camera in three pieces of the commercial circles, such as Brilliance Market of Taipei, the Electronic Street of Taizhong, Foundation Market of Kaohsiung, etc. It is analyzed by the methods of “Revised SERVQUAL Test” (Parasuraman, Zeithaml & Berry, 1991) and it probes into that if there is an apparent difference of flexible price for the customers from north, middle, and south, and it is separated by the flexible prices for the customers. Then, according to the customers with the different flexible price, one can improve its different respect of service. Moreover, it probes into the influence of the five respects for the flexible price by the corkscrew analysis so that one can set up a strategy of effective price. According to the separation of the flexible price for the customers, one can do the best to reach the customers’ satisfaction.
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