A Study of Customer Participation in Co-production and Customer Satisfaction：The Implications of Self-serving Bias and Involvement
碩士 === 大葉大學 === 事業經營研究所 === 93 === This paper is to test the relationship of customer participation in co-production and customer satisfaction. We consider of moderating/ intervene factors, self-serving bias and the level of involvement, to explore the relationship between them. As a result, four of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26817002433702187185 |