A Study of Customer Participation in Co-production and Customer Satisfaction：The Implications of Self-serving Bias and Involvement

碩士 === 大葉大學 === 事業經營研究所 === 93 === This paper is to test the relationship of customer participation in co-production and customer satisfaction. We consider of moderating/ intervene factors, self-serving bias and the level of involvement, to explore the relationship between them. As a result, four of...

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Bibliographic Details
Main Authors:	Shao Huang, 黃紹甄
Other Authors:	鄭華清
Format:	Others
Language:	zh-TW
Published:	2005
Online Access:	http://ndltd.ncl.edu.tw/handle/26817002433702187185

id	ndltd-TW-093DYU00163012
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spelling	ndltd-TW-093DYU001630122015-10-13T12:56:37Z http://ndltd.ncl.edu.tw/handle/26817002433702187185 A Study of Customer Participation in Co-production and Customer Satisfaction：The Implications of Self-serving Bias and Involvement 顧客參與生產，歸因理論，涉入程度與顧客滿意相關之研究 Shao Huang 黃紹甄碩士大葉大學事業經營研究所 93 This paper is to test the relationship of customer participation in co-production and customer satisfaction. We consider of moderating/ intervene factors, self-serving bias and the level of involvement, to explore the relationship between them. As a result, four of hypotheses are supported, the more customers participate, the more they are satisfied, self-serving bias will effect the customer participation, the level of involvement will effect the customer participation and satisfaction. Two of the hypotheses which are the self-serving bias and the level of involvement have not significant effect to the customer satisfaction. 鄭華清 2005 學位論文 ; thesis 89 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 大葉大學 === 事業經營研究所 === 93 === This paper is to test the relationship of customer participation in co-production and customer satisfaction. We consider of moderating/ intervene factors, self-serving bias and the level of involvement, to explore the relationship between them. As a result, four of hypotheses are supported, the more customers participate, the more they are satisfied, self-serving bias will effect the customer participation, the level of involvement will effect the customer participation and satisfaction. Two of the hypotheses which are the self-serving bias and the level of involvement have not significant effect to the customer satisfaction.
author2	鄭華清
author_facet	鄭華清 Shao Huang 黃紹甄
author	Shao Huang 黃紹甄
spellingShingle	Shao Huang 黃紹甄 A Study of Customer Participation in Co-production and Customer Satisfaction：The Implications of Self-serving Bias and Involvement
author_sort	Shao Huang
title	A Study of Customer Participation in Co-production and Customer Satisfaction：The Implications of Self-serving Bias and Involvement
title_short	A Study of Customer Participation in Co-production and Customer Satisfaction：The Implications of Self-serving Bias and Involvement
title_full	A Study of Customer Participation in Co-production and Customer Satisfaction：The Implications of Self-serving Bias and Involvement
title_fullStr	A Study of Customer Participation in Co-production and Customer Satisfaction：The Implications of Self-serving Bias and Involvement
title_full_unstemmed	A Study of Customer Participation in Co-production and Customer Satisfaction：The Implications of Self-serving Bias and Involvement
title_sort	study of customer participation in co-production and customer satisfaction：the implications of self-serving bias and involvement
publishDate	2005
url	http://ndltd.ncl.edu.tw/handle/26817002433702187185
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A Study of Customer Participation in Co-production and Customer Satisfaction：The Implications of Self-serving Bias and Involvement

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