The study on perceptions of risks of a variety of mutual funds arising from customers of over-the-counter in a banking industry.

• Main Authors: Pei-Chen Lai, 賴佩甄
• Other Authors: Ming-Che Sung
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/us55wp

碩士 === 朝陽科技大學 === 保險金融管理系碩士班 === 93 === The study on perceptions of risks of a variety of mutual funds arising from customers of over-the-counter in a banking industry. Risk management is divided into two parts, including financial risk management and hazard risk management. Human factors play an important role in behavioral finance risk management. Accordingly, people’s financial risk perception is increasingly important. Furthermore, risks from mutual funds is also increasinglynoteworthy because it is an important financial tool for each person. This study investigates perceptions of risks of mutual funds arising from customers of over-the-counter in a banking industry. In terms of a survey questionnaire method , two findings are as follows: Two dimensions, including the extent of understanding and control, significantly affect customers’ risk perception arising from a variety of mutual funds. Furthermore, factors of sex, age, career, marriage, and income significantly influence customers’ risk perception arising from a variety of mutual funds.