A Study of the Relationship Among Experiential Marketing,Customer Value, Customer Satisfaction and Behavioral Intention–Taking example of Tianwei Highway Flower Garden Image Business District
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 93 === Summary In recent years, the marketing idea has already developed the direction of experience marketing . The attitude of manageability of the retail business is also changed with this trend gradually but adjusts. The government promoted and moulded the image bu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bzx562 |