| Summary: | 碩士 === 朝陽科技大學 === 企業管理系碩士班 === 93 === Local apparel industry was deluged with worldwide competitors after Taiwan obtained the membership of WTO. In apparel industry it is important matter that how to promote clerks’ quality, enhance the knowledge of industry and products, capture consumers’ character and needs.
However, to look for new business opportunity, the industry heavily relies on Clerks’ professional capability surrounding Apparel Industry. Furthermore, with the knowledge explosion induced by Internet, Clerks should have more knowledge capacity to adapt to the environmental changes. Therefore, the industry invests abundant resources in educational training and information system expected to improve clerks’ knowledge capacity.
This research brings up two dimensions (product information and consumer information) to investigate apparel industry and generalize employee knowledge compontents. In addtion to the major finding that product information is important than consumer infotmation, other important findings as follow:
1. In low price market, employee knowledge compontents are beauty, style and consumption attitude in order.
2. In middle price market, employee knowledge compontents are taste, consumption and style attitude in order.
3. In high price market, employee knowledge compontents are style, tailoring and brand in order.
Theis research build employee knowledge components and find the employee knowledge gap between internal and external environment in fashion apparel industry will help to plan educational training and market strategy.
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