Summary: | 碩士 === 中原大學 === 企業管理研究所 === 93 === In the past, mostly research focused on high technology industries, very few on Chinese Trading Business Group which established as purchasing agency for earning trading commission simply. Result in the global trading environment is changed so quickly, especially for the severe competition among cross-strait three territories of China, Hong Kong and Taiwan, business operation has been gradually extended widely to the downstream clients and global logistics stirred as a tendency. Therefore, to survey how the traditional trading enterprise to stick out their simple type of trading agency and successfully develop for global logistics by conspicuous new business type with lasting core competence becomes the presently critical issue.
This research was established by method of case research as aimed at the outstanding in global retail logistic operation and achieved remarkable performance by over ten years’ continue for core expansion being the leading trading enterprise of Test Rite International Co., Ltd. in Taiwan and the global top Chinese trading enterprise of Li & Fung Co. in Hong Kong. Through deep interview and generally collection of all relative data to verify and analyze the influence on group’s excellent performance with core competency, expansion model and supply chain strategy, we obtained important results as below:
1.Core competency influenced expansion models - we found the more core expansion relied on core competency of capability resource.
2.Core expansion model influenced supply chain strategy - whole expansion model was more suitable to integrated supply chain strategy.
3.Core expansion influenced global trading group performance - by whole expansion achieved better group performance.
4.Core competency influenced supply chain strategy - adopted core competency possessed functional resource was helpful to adopted integrated supply chain strategy.
5.Core competency was related to global trading group performance – adopted core competency of capability resource achieved better group performance.
6.Supply chain strategy was related to global trading group performance – adopted integrated supply chain strategy achieved better group performance.
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