The Study of Internet Rumors on Consumer Behavior
碩士 === 中原大學 === 企業管理研究所 === 93 === Abstract With the development of Internet, a lot of information transmitted fast through the net nowadays. Traditional media is no longer the only news resource. The rumors spreading in the Internet world forms a kind of culture, this study try to know the eff...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4apt5b |