Dynamic Capabilities Approach on Corporate Coherence: A Case Study of Fu Sheng Group’s Growth Strategy

• Main Authors: Pei-Chen Wu, 吳珮甄
• Other Authors: Yi-Chia Chiu
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/5gr3m5

碩士 === 中原大學 === 企業管理研究所 === 93 === ABSTRACT Diversification has always been the favorite empirical domain of theorists of strategic management. Prior researches show that the related diversification outperforms unrelated diversification. However, prior researches lack to show how relatedness being achieved. This thesis, therefore, focused on the achievement of relatedness to complement this theoretical gap. This research selected Fu Sheng Group as research target and adopted a single case study method to explore how a firm can achieve relatedness through various strategic imperatives. This thesis first studied the three industries which Fu Sheng Group has entered and then identified the resource allocation and competences of Fu Sheng in these three industries. Finally, the evolution of dynamic capabilities can be recognized. The findings of this thesis showed that despite the characteristics of three industries are quite diverse, the dominant logic and resource deployment of Fu Sheng Group’s entering in these three industries are quite consistent. Therefore, this research concluded that Fu Sheng Group’s diversification strategy choices are leaded by dynamic corporate coherence.