The relationship study of trust and cooperative performance from manufacturer’s view toward its supplier— based on the electronic industry in Taiwan

• Main Authors: Jeng-Chi Liu, 劉政奇
• Other Authors: Lung-far hsieh
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/h2gh39

碩士 === 中原大學 === 企業管理研究所 === 93 === Issues concerned with cooperation are increasingly discussing and emerging. With rising uncertainty of business environment, firms are eager for the success and satisfaction of cooperation by mutual efforts and endeavors. In the relationship-building stage, the decision making focuses on the choice of appropriate partner because of limit understanding with each other. Partner’s purposes, resources in need, reputation and traits of partner are supposed to be probed. In the long-term cooperation relationship, however, with moderate understanding about partner, firms focus on the interaction with partner. As consequence, trust are core subjects in long-term cooperation relationship. But how to procure satisfactory cooperative performance throughout daily business operations is an open question. Based on this logic, we discuss exchange behaviors in the cooperation with social exchange theory, attempting to explore the relationship that (1)how trust affects commitment in long-term relationship (2)how commitment affects trusting behavior in long-term relationship (3) how trusting behavior affects cooperative performance (4) how the of degree of dependence on supplier affects cooperative performance, which is based on the theories of Social Exchange Theory and Commitment-Trust theory. . The research conducted comprehensive theoretical literature review in order to build the conceptual model of research. We developed questionnaire and conducted a subsequent survey in the electronic industry in Taiwan. We mailed 400 questionnaires and received 114 valid questionnaires. For measure validation, we used statistical methods such as coefficient alpha, item-to-total correlations, and exploratory factor analysis. Besides, LISREL 8.5 is utilized as the analytical tool for testing statistical assumptions and estimation of the measurement and structural equation models. After a series of analysis, our study yields more specific insights as follows： 1. Trust affects trusting behavior through commitment. Former researches deem trust and commitment the same order variables affecting trusting behaviors. Our analysis find that trust affects commitment and commitment affects trusting behaviors. In other words, trust affects trusting behaviors through commitment. 2. The degree of dependency on supplier has a positive impact on trusting behaviors but has no impact on cooperative performance. In long-term cooperation, firms do not hesitate terminate the relationship due to high switching cost and huge time and resources input during long-term partnership, so that firms will involve in the relationship by engaging in more trusting behaviors. The result illustrates why firms keep involving more trusting behaviors. 3. Trusting behaviors have a positive impact on cooperative performance.. Cooperative performance is affected by trusting behaviors but not trust or commitment variable.