An Exploratory Research of Consumers’ Repeat Purchasing Behavior—An Example of TV Home Shopping Industry in Taiwan

碩士 === 國立中正大學 === 企業管理所 === 93 === The competition in the market is getting much more intensive than before, meanwhile, customers become very critical and difficult to be satisfied as there are too many choices to them in the market. Under such stress, conditions are not favorable for business. Ther...

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Bibliographic Details
Main Authors: Ren-Kai Chiang, 江仁凱
Other Authors: none
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/06928255442217208356