Essays on Consumerization, Quality Differentiation, and Brand Proliferation
博士 === 國立中正大學 === 國際經濟研究所 === 93 === This thesis will distinguish between three main classes of differentiation that influence product characteristics horizontal, vertical, and brand differentiation. In each case, analysis proceeds in terms of market games and then multi-stage games. In chapter 2, a...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76149590481507282052 |