The Effects of Price Promotion, Brand Familiarity, and Consumers’ Perceived Benefits of Sale Promotion on Brand Evaluation －A Case of Convenience Chain Store in Taipei City
碩士 === 真理大學 === 管理科學研究所 === 93 === This study took convenience chain stores of Taipei as a case, we investigated the effects of price promotion, brand familiarity and consumer’s perceived benefits of sales promotion on brand evaluation, and understood that consumer’s perceived benefits of sales prom...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80984306892856034093 |