The Study of Automobile Consumers for Brand Personality Cognition and Brand Relationships
碩士 === 元智大學 === 管理研究所 === 92 === Brand plays an extremely important role in the business, today and future. It is also important origin of intangibles and profit in enterprise. The study uses purposeful convenient sampling. The sample contains separately sex, generations and self-concept on the auto...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77714854136660388323 |