The Impacts of the Website Characteristics on Persuasiveness of Electronic-Word of Mouth: A on the Placement of Online Massages
碩士 === 元智大學 === 企業管理學系 === 92 === Word of mouth has been found to be influential on consumer purchase decision. As more consumers are relying on electronic word-of-mouth (E-WOM) to search for information, the trustworthiness of the E-WOM remains unknown. The current study aims to explore...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64244190471628890202 |