國內室內健身器材產業之研究發展、價值網路、品牌通路之研究 ----- 以喬山公司為例

• Main Authors: Cheng-Liang Tsai, 蔡政良
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/06694057684733662681

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 92 === In recent years, the domestic industry has grown stably. Especially during the spread of SARS, fitness equipment is so indispensable in the sporting industry. This is a case study of JOHNSON Heath Tech. Company ( J Company), which is the number 1 fitness equipment manufacturer in Taiwan and Asia, and the fifth of the world. The study focus on several dimensions to find out the key successful factors of J company. The first is to review J Company’s history and the ability to build up its competitive dvantages( CA ) profit. Then it is to investigate how the fitness industry stably survives in Taiwan by Porter’s National Competitive Advantage Theory. The third is to explore how J Company creates its CA by its brand channel in the manufacture industry. Finally, the study aims at J Company’s potentiality to become the number 1 equipment manufacturer in 2008 under such a competitive world.