The Network Value Study between Nike and its suppliers ─ For Example of Fengtay Enterprise Ltd. Co.
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 92 === NIKE has great brand value in sport shoes industry. Recently, most of approaches discuss the NIKE marketing strategy. However, there are few approaches discussing NIKE’s strategy in suppliers’ management. NIKE’s brand valued is not only based on marketing s...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00134572170245310351 |