Research on the Correlation among the Environmental Recognition, Strategic Inclination, and Performance of Taiwanese Investment in China

• Main Authors: Po -Yuan, 白博元
• Other Authors: Wei-Hwa Pan
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/06259755190640438515

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 92 === Two years after China Attended WTO, as it is still seeking for global recognition on its position in the market; this research attempts to investigate on the manufacturers who invested in China. We analyze in the traditionally typical “environment-strategy-performance” mode, hopefully to understand the environment of China through the understanding of Taiwanese investors. Although Taiwanese enterprises’ recognition of the environment in China and their choice inclination for strategies are different from those of enterprises from other countries, yet empirical study in this aspect is extremely lacking, upon which the establishment of theories should be based; therefore the integration of the empirical study on the three structural notions of environmental recognition, strategy inclination, and performance, will contribute to the Taiwanese investment in China. This research is intended to be founded on documents of environmental recognition and strategic inclination, which we attempted to integrate and develop into questionnaires, so as to study the correlation among variables as well as the impact on enterprises’ performance (including financially, institutionally, and overall), by which we hope to establish a localized management theory on environmental recognition, and strategic inclination. The research is conducted in the form of questionnaire; the first step of which is to assess and integrate the questionnaires in earlier documents, followed by improving the efficacy of the questionnaire, and next, by mailing questionnaires to manufacturers (initially taking fabrication industry as research object); we adopt the method of Multi-variate Analysis (MVA) to analyze the result of the questionnaire, hoping to establish related theories, which can provide as reference source for entrepreneurs in related-policy making and operational management. In the 130 effective questionnaires recycled, the most conspicuous feature that Taiwanese manufacturers recognized about the environment in China is still the “variability”, followed by “hostility”; while “complexity” is the least conspicuous among them. As Taiwanese manufacturers recognized that the environment is highly variable, they would be inclined to adopt strategies that are bold and daring; while they recognized the environment to be highly complex, they would tend not to adopt strategies that are defensive or foresighted. In terms of performance, defensive strategies are capable of bringing best performance. In the discussion of industry classification, manufacturers in industries like textile, and rubber or plastic fabrication, have the highest recognition of hostility in the environment: the more hostile the environment is, the more defensive measures they would take. In terms of performance, defensive strategies can yield the best performance. Electronic and electric appliance manufacturers have the highest recognition in the variability in the environment; which implies that they would tend not to adopt foresighted strategies. In terms of performance, strategies that are daring and bold tend to bring the most outstanding performance.