Influence Strategies, Channel Satisfaction, and Channel Performance in Interfirm Relationships: Moderating Effects of Integration and Control
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 92 === In marketing channels research, a considerable amount of attention has been paid to manage interfirm relationships. With effective and collaborative strategies, firms can achieve goals more efficiency. This study chose the mobile communication industry as the...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21624444771244002744 |