The Impact of Product Innovation Towards Marketing Performance and Customer Satisfaction —An Example of Cellular Phone Industry
碩士 === 育達商業技術學院 === 企業管理所 === 92 === Since1997s, Taiwan Cellular Phone Industry had been opened by government, the market of Cellular Phone Industry is continuously competitive. Producers promote advanced products continuously. Only through Continuous innovation , using new technology ,...
Main Authors: | Feng Er Lu, 盧風而 |
---|---|
Other Authors: | Peter Lee |
Format: | Others |
Language: | zh-TW |
Published: |
2004
|
Online Access: | http://ndltd.ncl.edu.tw/handle/75083739818139540559 |
Similar Items
-
A research on the influence of multi-channel of CRM to customer satisfaction: An example of the cellular phone industry.
by: HUANG - CHIH HUA, et al.
Published: (2004) -
The Effects of Marketing Activities on Customer Retention in Mobile Phone Service Industry
by: Chen-Ting Lu, et al.
Published: (2003) -
Research on the Relationship between Customer Satisfaction and Loyalty--the Application of ECSI to Cellular Phone Industry
by: Jiun-Wei Li, et al.
Published: (2008) -
A Study on Customer Satisfaction and Customer Loyalty by the Viewpoint of Relationship Marketing: An Empirical Analysis of the Cellular Phone Market in Taipei Area
by: 廖育志
Published: (2004) -
The Research of the Product Design, Consciousness Value and Service Qualities for Customer Satisfaction Influence- to take XG Cellular Phone Customer as an Example
by: Jen Yu-Ying, et al.
Published: (2005)