The Impact of Product Innovation Towards Marketing Performance and Customer Satisfaction —An Example of Cellular Phone Industry

碩士 === 育達商業技術學院 === 企業管理所 === 92 === Since1997s, Taiwan Cellular Phone Industry had been opened by government, the market of Cellular Phone Industry is continuously competitive. Producers promote advanced products continuously. Only through Continuous innovation , using new technology ,...

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Bibliographic Details
Main Authors: Feng Er Lu, 盧風而
Other Authors: Peter Lee
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/75083739818139540559

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