The Relationship Among Attraction , Perceived Quality and Satisfaction in Leisure Agriculture : A Case Study in Kung-Kuan Area

• Main Authors: Kuo-Hsun Chang, 張國勳
• Other Authors: Da-Ren Ni
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/7wd3xe

碩士 === 萬能科技大學 === 經營管理研究所 === 92 === The purpose of this study is to establish and verify a model of tourism attraction, perceived quality and tourist satisfaction of Leisure Agriculture. Survey data is collected by questionnaire and analyzed through the statistical methods of descriptive analysis, factor analysis, One-Way ANOVA and scheffe procedure. In addition, LISREL is applied to investigate the relationship among the attraction, the tourist satisfaction and the perceived quality of Leisure Agriculture. The results of the study indicated that: （1）Travel motivation positively affect the attraction. （2）Sightseeing resources positively affect the attraction.（3）Attraction didn’t affect the tourist satisfaction.（4）Attraction didn’t affect the perceived quality.（5）Before-trip expectation positively affected the perceived quality.（6）Experience positively affected perceived quality.（7）Perceived quality affected the tourist satisfaction. The results of the study suggest that：（1）Management of Leisure Agriculture should enhance the utilization of information technology and focus on area alliance.（2）Government Should highlight the supporting facilities and promote characteristic of Leisure Agriculture . Finally, this study suggests that future research can further compare tourist’s characteristics among various areas, investigate the tourist loyalty and more convenient functions.