The study of relationship between new product announcements and willingness to buy :In case of product addition feature

碩士 === 萬能科技大學 === 經營管理研究所 === 92

Bibliographic Details
Main Authors: Su-Ping Chiu, 邱淑萍
Other Authors: Wei-Lung Chang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/15760535980037882585