The study of relationship between new product announcements and willingness to buy ：In case of product addition feature

• Main Authors: Su-Ping Chiu, 邱淑萍
• Other Authors: Wei-Lung Chang
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/15760535980037882585

碩士 === 萬能科技大學 === 經營管理研究所 === 92