THE IMPACT OF TIME-BASED MANUFACTURING AND MASS CUSTOMIZATION PRACTICES ON VALUE TO CUSTOMER—AN EMPIRICAL INVESTIGATION OF SMALL AND MEDIUM ENTERPRISES

• Main Authors: Shih-hong Lin, 林室宏
• Other Authors: Kun-huang Yeh
• Format: Others
• Language: en_US
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/27663247146466766754

碩士 === 大同大學 === 事業經營學系(所) === 92 === Case and industry studies have increased our understanding of time-base manufacturing and mass customization and focused our attention on their key component practices. Mass customization capabilities enable firms to design, produce, and deliver a high volume of differentiated products that meet specific customer’s needs in a timely manner and at close to mass-production prices. A critical part of mass customization is simultaneously achieving customer responsiveness, cost efficiency, and high volume production in the manufacturing system. This research provides a framework to understand the impact of time-based manufacturing practices and ways to attain mass customization on mass customization and value to the customer. Data were collected from small and medium manufacturing firms of various size, location, and industry to test the relationships in the framework. The primary research method is structural equation modeling using AMOS. The study indicates that firms with high levels of time-based manufacturing practices have high levels of mass customization and value to the customer. Furthermore, firms with high levels of ways to attain mass customization have high levels of mass customization. Also, firms with high levels of mass customization have high levels of value to customer.