A STUDY ON CONSUMER EVALUATIONS OF SEQUENTIAL BRAND EXTENSIONS
碩士 === 大同大學 === 事業經營學系(所) === 92 === This paper focus on that when the firms carry out sequential brand extensions with single brand name, different levels of consumer loyalty will have different evaluations toward those brand extensions. And the existing brand and new extended products have differe...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/92522144570692198029 |