FIRST-MOVER ADVANTAGES OF THE TFT-LCD INDUSTRY IN TAIWAN─USING CPT COMPANY AS A CASE STUDY

• Main Authors: Min-Chun Huang, 黃閔俊
• Other Authors: Nan-Hong Lin
• Format: Others
• Language: en_US
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/98503656259530900033

碩士 === 大同大學 === 事業經營研究所 === 92 === The PIDA(Photonics Industry & Technology Development Association) report indicated that 2003 henceforth, the total production volume of Taiwan-made optoelectronic monitors comprised 25% of the global market volume, with the TFT-LCD production value is accounting for 31% of the global market. Taiwan now holds a leading market position together with Japan and South Korea; however Taiwan is expected to overtake Japan in 2004. Therefore, in view of the projected huge future market sales and strong growth potential of the market, competition in the industry is likewise expected to become more drastically. This research proceeds with the approach of case study, chooses a first-mover in the Taiwan TFT-LCD industry ─ CPT as the case target, and tests the effectiveness of preemptive strategy of the firm in the industry. We use the secondary data analysis and depth interview to inductive reasoning. By understanding the development of Taiwan TFT-LCD industry, to know that the firm in enters at the beginning of the market, how to seek the position itself therefore forms the effect to preempt other firms from developing, and maintains itself the competitive advantage and market position. Finally from the case study, this research has summarized the conclusions as flows: 1. The research understood the key factors comprising CPT’s first-mover strategy through a constant observation of the “product life cycle” changes in the market. 2. In an effort to strengthen its first-mover strategy, CPT paid a corresponding price in order to achieve a leading position in a specialized product or technology 3. If CPT wants to keep its first-mover strategy going in the TFT-LCD industry, it should have a stronger economic power and the competence to assume R&D and market risks.