| Summary: | 碩士 === 大同大學 === 工業設計研究所 === 92 === A good product design contains several elements such as shape, functions, conveniently using, etc., among which the shape (configuration, texture, color, etc.) is the first factor in contact with consumers. If the product shape cannot surprise and satisfy customer visually and mentally, the customer would probably lose the desire to further know the product. A successful product shape design shall reflect on the method of using, functions, implied meaning and even the culture of a specific era, which helps the customer understand the product’s inherent value.
Visual arts and compositions are essentially associated with various 2-dimensional creations. Thus, seizing the visual arts can help people enhance the aesthetic sense significantly. This paper, proceeding from the analysis on the visual principles, has proposed an adjustment mode of product shape based on the golden ratio and the dynamic rectangles under this mechanism, according to the principle of visual aesthetics and by focusing on the golden ratio in this principle. In this connection the way to apply visual principles for product shape design has been studied through the issuing of questionnaires about the golden ratio and by interviewing, observing and discussing with professionals in this field. It is expected that this paper will help inspire new-generation designers with the professional way of thinking and expertise for breakthroughs in product design.
The research bring up an adjustment mode of product shape based on the golden ratio, this mode cotains four rules about product shape adjusting.The four rules can keep designers’ design will conform to the basic visual principles.
Besides, in the part of interviewing , recording the process of interviewing with the designers of NOVA , a famous design company in Taiwan.Readers can see how these designers using visual principles of their product design, and how they thinking.
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