| Summary: | 碩士 === 臺南藝術學院 === 博物館學研究所 === 92 === Local cultural museums, which have risen in a large scale, now have occupied almost 98% of the amount of Taiwan museums. The multiple orientation in visitors’ need has exposed the necessity of creative service beyond the traditional functions in a museum. Moreover, in order to reflect the rapid changes in cultural domain, modern museums, including the local cultural museums, have to apply important concepts in business administration, i.e. cost, efficiency, marketing and management onto museum practice.
One of the reasons that dragged down the ideals of local cultural museums in Taiwan is the excessive-diversity of staff’s daily work, and the rest could be limits of budgets and human resources. Local cultural museum workers have become demoralized by this puzzled-style of working. This thesis intend to utilize the strategic programming method applied in business and academic circle to analyze the operational strategy in Taiwanese local cultural museums, and will use the case of Meinung Cultural Museum to demonstrate the analytic process.
As a result, in this thesis, the author has offered a blueprint for the Meinung Cultural Museum both by SWOT Analysis and TOWS Matrix Analysis method based on her some 10 years experience working in cultural area as well as a comprehensive survey with group interviews of scholars, local councilors, authorities, local historians, journalists, volunteers and local citizens. .The three phases of the strategic programming for the Meinung Cultural Museum are as follows:
I . Short-term target:
Respond the need of tourism and promote creative industry. Impress the local characters in agriculture, industry and ecology. All these tasks could be implemented under the goals of “Cultural Tourism” or “Cultural Industry.”
II . Middle-term target:
Make digital conservation of prime monuments in Meinung town in order to actualize the goal of “Cultural Relics conservation” and demonstrate the cultural accomplishments in Taiwan.
III . Long-term target:
Accumulate the community consensus and cultural relics, and make Meinung town an active eco-museum as to fulfill the goal of ”General Construction of Community.”
Beside providing the blueprint for the future development of the Meinung Cultural Museum, the method and analytic process of the strategic programming used in this thesis will also have methodological value for other local cultural museum workers in Taiwan with a possible solution to lift up local cultural museums’ competition capacity and as a reference for policy makers in the government.
|
|---|
