| Summary: | 碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 92 === Over these past few years, the changes in the Taiwanese investment environment, and China’s economic reforms and opening up policies, have led to a rapid growth of property investment and development in the Mainland. Owing to the above reasons, many Taiwanese real estate businessmen have been attracted to invest there. However, as the development of Mainland’s property industry is still at its commencement stage, many relevant laws and regulations are still inadequate and incomplete. Moreover, the intense and unpredictability of China’s individualistic political scenario, together with the country’s vast regional and territorial differences, and the lack of information accessibility, have nevertheless, caused and increased speculative uncertainties and many unknown factors in the operational risk.
In this research, an analysis of the present Cross-Strait property investment environment is discussed first. It will follow with a comparison and a breakdown of some of the characteristic differences in the acquisition of land, subsequent planning and administration of operational procedures, and formulation of appropriate marketing strategies. Major statistical findings were obtained from in-depth group interviews and discussions (focus-group interviewing), and from data collected from questionnaires. With this information, and with the utilization of the SWOT analysis method, the researcher has demonstrated a clear picture of the existing situation, indicated all the possible threats, problems, and risks that are confronting investors, and also provided a realistic forecast for future trends and directions in the property industry. He has further evaluated the strengths and weaknesses of their competitiveness and opportunities that are available to Taiwanese investors in China. In terms of the roles played by the investors in the property development, and their involvement with the general operational process, and other related economic and financial business activities, they are discussed in details in the following order: “Land, Investment, Production, Sales and Transactions, Service and Management”. Furthermore, the “Risk Management Theory” has been applied throughout the different phases of this study and all relevant risk factors are mentioned and specified accordingly.
The researcher, who, with his past experience in Cross-Strait property investments, has conducted a thorough and comprehensive investigation into this area. He has endeavored to make feasible recommendations to Taiwanese developers and suggested “Effective Countermeasure Strategies” in hoping to minimize costs and expenses, overcome any obstacles and difficulties that are affecting the practical and smooth running of their business operations, and on top of that, to eliminate all possible risks that they might encounter. Moreover, the main objective of this study is to attempt to offer complete and accurate data to Taiwanese developers, so that they can use all the findings in this study as a reference guide when they are making investment decisions and plans.
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