A Study on Positioning, Strategic Groups of Distribution Channel in European Market of Taiwan Memory Module Manufactures - with TwinMOS as a Case Study

碩士 === 淡江大學 === 國際貿易學系碩士在職專班 === 92 === In semi-conductor Industry, Memory Module Business has lower entry barrier in technology and capital needed. Therefore, it also causes more selling competition for a lot of players in the market. Moreover, the price of memory module is changing rapidly. The...

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Bibliographic Details
Main Authors: Hsueh, Chih-Chiang, 薛志強
Other Authors: Jyh-Horng Lin
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/29658766025364787798