| Summary: | 碩士 === 淡江大學 === 國際貿易學系碩士在職專班 === 92 === As the development of Information Technology and the popularity of internet, enterprises now faces an intensive competition due to the challenges of the emerging technology. Nowadays, how to embrace the advantages of e-commerce becomes an essential way for business to stay in competition; as a result, introduction of the application of e-commerce into business becomes fruitful. Initially, the activity of e-commerce for business focuses merely on setting up a front web-page for the imagine of enterprise. Gradually, it applies to the process of integration within intra-business system and the development of productivity of enterprise resources, such as manpower and physical capital. Finally, the focus is transferred from intra-organization to extra-organization activities. In the mean time, many applications and business models have been develop. Through creating more sales revenue and reducing operation costs after the introduction of e-commerce, business can take the advantage of the application to stay in competitiveness.
No doubt that business need to undertake the most fitting model and methodology when applying information and internet technology into their business functions in order to create and/or to stay at their core competitiveness. In addition, enterprise needs also to consider the benefit of integration among inter-business systems, which involve all business functions such as product design, production processes, sales channel, logistics management, and finance management. All of these add the complexity for implementation.
As many of enterprises seek how to employ e-commerce to improve their efficiency, to enhance their functions, and to increase the quality of their services, many of more wonder the benefit and synergy from the activity of e-commerce. The analysis from most of failure cases concentrate solely on the introducing processes of information system and technology into business but fail to recognize the other important factors, such as the supportiveness of top-level managers, the resistance of changes, the participations of employees, and the over-all benefits to the organization. Therefore, the process of developing e-commerce does not only involve in the installation of the system hardware and software but also comprises the restructuring and reengineering the structure and information flows in the organization. The effectiveness of providing e-commerce cannot be completed but only considers the all business functions as a whole. Especially, how to distinguish the priorities of the processes of implementation becomes crucial.
This paper tries to explore the best strategies and methodology for introducing e-commerce into physical business function by matrix up and distinguishing the priority of strategic alternatives and the index of the most need-to-be-done factors. In addition, the core competitiveness of the business and the consideration of the occurrence of risk are also the key elements for implementation of e-commerce. As in a case study, we examine A company, one of the top of e-business firms in Taiwan, as a pathway for finding the best procedure and methodology toward the orientation of e-business. Consequently, we can apply our finding to the other cases of studying industries and we hope our result can be an appropriate model for the duplication of implementation. After we investigate the strategies for e-commerce and their effects on performance, and it ends up with exploring the processes of setting up e-commerce in the practical ways.
We find that the key elements of transforming a firm into a successful e-business should be included as below: (1) For the best result, modify the fitting model toward its own e-commerce strategy; (2) For the purpose of costs saving, arrange the priority list and introduce each module step by step into the whole system; (3) Get the support from top-level managers’ persistence and employees’ participation; (4) Take the development of information technology and internet into the account; and finally (5) Take the advantage of supportive policies and regulations from government.
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