The Study of the Adoption of Sales Force Automation Technologies in Taiwan’s Life Insurance Industry
碩士 === 淡江大學 === 國際貿易學系碩士在職專班 === 92 === Sales force automation (SFA) tools, such as PC、Notebook、PDA, are commonly used by the salespeople in Taiwan’s Life Insurance Industry to facilitate the marketing activities. This study intends to examine how the individual characteristics of the salespeople an...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35985161006125610967 |